Data protection

1. What data we process about you
During your visit to this website, we will collect the following information:
• The date and time of accessing a page on our website.
• Your IP address.
• The name and version of your web browser.
• The website (URL) you visited before accessing this website.
• Certain cookies (see Section 2).
• Information you provide by filling out contact inquiry forms, subscribing to our newsletter, participating in a contest.
There is no obligation to provide the data we request on our website. However, if you choose not to provide this data, you may not be able to use all the features of this website.

2. Cookies
This website uses cookies. A cookie is a small file that can be stored on your computer when you visit a website. Cookies are generally used to provide additional features to users on a website. They can be used to facilitate navigation on a website, resume your session where you left off, and store your preferences and settings when you revisit the website. Cookies cannot access, read, or modify other data on your computer.
Most of the cookies on this website are session cookies, which are automatically deleted when you leave our website. Persistent cookies, on the other hand, remain on your computer until you manually delete them from your browser. We use such persistent cookies to recognize you the next time you visit our website (see also Section 3).
If you want to control cookies on your computer, you can configure your browser settings to notify you when a website wants to store cookies. You can also block or delete cookies that have already been stored on your computer. If you want to learn more about how to take these steps, please use the “”Help”” function in your browser. Please note that blocking or deleting cookies may impact your online experience and could prevent you from fully utilizing this website.

3. Purposes of data processing
We will process your personal data for the following purposes:
a. To provide you with this website and to further improve and develop it.
b. To create user statistics.
c. To detect, prevent, and investigate attacks on our website.
d. To respond to your inquiries.
e. To process your contest entries.
f. To send you our newsletter.

If you have consented to the corresponding cookies, we will also process data for:
g. Analyzing website usage.
h. Checking whether data input on our websites (e.g., in a contact form) is done by a human or an automated program.
i. Adapting our advertising offerings to your interests.
j. Embedding visual content (“videos”) that we have published on “Youtube.de” or “Youtube.com” on this website.

4. Legal basis for processing
The legal basis for processing your personal data:

  • For the purposes described in Section 3 a-f, our legitimate interest in achieving the purposes outlined in Section 3 a-f (Cookie Category Required).
  • For the purposes described in Section 3 g-j, your consent. You can revoke this consent at any time without affecting the lawfulness of processing based on consent before its withdrawal (Cookie Category Functional/Marketing).

5. Disclosure of your personal data
For the purposes mentioned above, we will disclose your personal data to the following recipients:

  • Our IT service provider, currently Inscript GmbH, located in Dornbirn, Austria and standpunkt digital GmbH from Dortmund, Germany, as our data processor.
  • For newsletter distribution, Rapidmail (for more information, see Section 9).
  • Marketing service providers we engage as data processors.
  • Freight companies/carriers we engage as data processors.
  • If you have consented to the cookies (Section g-j), to the companies listed in Section 8.
    Some of the recipients mentioned above are located outside the European Economic Area (EEA) and process your personal data there. The level of data protection outside the EEA may not correspond to that of your country. However, we only transfer your personal data to countries for which the European Commission has decided that they provide an adequate level of data protection or we implement measures to ensure that all recipients have an adequate level of data protection, such as using standard contractual clauses. These clauses are available upon request at dataprotection@rauch.cc.

6. Data retention period
Data processed under Section 3 a-c will be stored for a maximum of 2 years. If you have consented to the cookies (Section g-j), the storage duration per cookie is between 30 seconds and 10 years, depending on the cookie – detailed information is available in the cookie details from Section 8. Longer retention only occurs if necessary to investigate detected attacks on our website.
If you participate in a contest through our website (Section e), we will store your data for the duration of the contest and thereafter as long as legal obligations or claims related to the contest may arise.
If you subscribe to the newsletter (Section f), we will store your data until your withdrawal and beyond as long as legal obligations require it.

7. Your rights regarding personal data
Under applicable data protection laws, you have the right to request information, rectification, deletion, restriction of processing, objection, and data portability. You also have the right to lodge a complaint with a supervisory authority in the EU or the Austrian Data Protection Authority in Vienna if you believe that a breach of European or Austrian data protection law has occurred.

8. Cookie Details

Google reCaptcha

Categories US-Cookies
Type First Party
Duration 6 months
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
The purpose of reCAPTCHA is to verify whether data entry on our websites (e.g. in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place. Further information on the terms of use of Google reCAPTCHA and the data protection regulations can be found via https://policies.google.com/privacy?hl=en-GB

Google Analytics
Category: Marketing
Type: Website Domain (1st Party) or 3rd Party (google-analytics.com)
Duration: Varies from the end of the session (browser) to 30 seconds to 2 years
We use Google Analytics to analyze website usage. The data obtained is used to optimize our website and advertising campaigns. Google Analytics is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes data on website usage on our behalf and commits contractually to take measures to ensure the security and confidentiality of processed data. During your website visit, the following data is recorded, among others: pages accessed, orders including revenue and ordered products, the achievement of “website goals” (e.g., contact inquiries and newsletter registrations), your behavior on the pages (e.g., time spent, clicks, scroll behavior), your approximate location (country and city), your IP address (in truncated form to prevent unique identification), technical information such as the browser, internet provider, end device, and screen resolution, the source of your visit (i.e., which website or advertising medium led you to us). Google Analytics stores cookies in your web browser for up to two years from your last visit. These cookies contain a randomly generated user ID that can recognize you during future website visits. For more information on Google Analytics’ terms of use and data protection regulations, please visit https://privacy.google.com/take-control.html.

Youtube
Category: Marketing
Type: 3rd Party (youtube.com)
Duration: Varies from the end of the session to 10 years (establish/update language preference settings, display mode, SafeSearch filter technology)
By embedding plugins of the streaming platform “YouTube.de” or “YouTube.com” on our website, you can directly play videos on our website. When using the streaming function, information stored on users’ devices is also processed. The purpose of data processing is to embed visual content (“videos”) published on “Youtube.de” or “Youtube.com” on this website. Videos are embedded in “enhanced data protection mode,” meaning that no user data is transmitted to “YouTube” when videos are not being played. During video playback on our website, “YouTube” receives information that the respective subpage of our website has been accessed. Access data, especially the IP address, browser information, the previously visited website, and the date and time of the server request, are also sent to “Google.” This happens whether you are logged in to a “Google” account or not. If users are logged in to “Google,” the user data is directly associated with the respective YouTube account. “YouTube” stores data as user profiles and processes it for statistical analysis and advertising purposes, regardless of whether there is a user account at “Google.” For more information on the terms of use and data protection regulations, please visit https://support.google.com/youtube/answer/7671399.

Facebook Pixel
Category: Marketing
Type: 3rd Party (facebook.com)
Duration: Varies depending on the cookie, from the end of the session to 30 minutes to 5 years (Ad-Optout-Cookie)
Facebook Pixel, officially known as the Visitor Action Pixel, is a tracking plugin that we have integrated into our website to track user behavior. This allows us to see which customers come to our site through Facebook and what actions they take (e.g., newsletter subscription or product purchase).
Facebook Pixel collects personal data, not anonymous or pseudonymized data. When users click on an advertisement and land on the company’s website, Facebook Pixel creates a detailed profile of the user’s behavior. A cookie collects the data and links it to the user profile. Both Facebook and the company receive this data. Furthermore, Facebook stores this data on its servers in the USA.
This data constitutes personal data and is particularly protected by the General Data Protection Regulation (GDPR) and the Telecommunications Telemedia Data Protection Act (TTDSG). Website operators must therefore comply with various data protection obligations.
For more information on Facebook Pixel’s privacy policy, please visit https://www.facebook.com/business/gdpr. Portals for user data protection rights under the GDPR can be found at https://www.facebook.com/about/privacy/.

9. Rapidmail
a. Newsletter
If our company’s newsletter is subscribed to, the data is transmitted to the data controller in the respective input mask. The newsletter subscription follows a double opt-in procedure. In other words, after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with other people’s email addresses. When you subscribe to the newsletter, the user’s IP address, as well as the date and time of registration, are stored. This is done to prevent abuse of the services or the email address of the data subject. Data will not be disclosed to third parties, except when there is a legal obligation to do so. The data is used exclusively for sending the newsletter. The newsletter subscription can be canceled by the data subject at any time. Likewise, consent to the storage of personal data can be revoked at any time. For this purpose, a corresponding link is provided in every newsletter. The legal basis for processing data after registering for the newsletter by the user, provided there is user consent, is Article 6(1)(a) GDPR. The legal basis for sending the newsletter as a result of the sale of goods or services is § 7(3) UWG.
b. Use of rapidmail
Description and purpose: We use rapidmail for sending newsletters. The provider is rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg, Germany. rapidmail is used, among other things, for organizing and analyzing the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on rapidmail servers in Germany. If you do not want an analysis by rapidmail, you must unsubscribe from the newsletter. To do this, we provide a corresponding link in every newsletter message. For the purpose of analysis, emails sent via rapidmail contain a so-called tracking pixel, which connects to rapidmail servers when the email is opened. This allows us to determine whether a newsletter message has been opened. Furthermore, we can determine which links in the newsletter message are clicked on, if any. Optional links in the email may be set as tracking links to count your clicks.
Legal basis: The legal basis for data processing is Article 6(1)(a) GDPR.
Recipient: The data recipient is rapidmail GmbH.
Transfer to third countries: There is no transfer of data to third countries.
Duration: The data stored by us for the purpose of the newsletter will be stored by us until you unsubscribe from the newsletter and, after unsubscribing from the newsletter, will be deleted both from our servers and from rapidmail servers. Data stored by us for other purposes (e.g., email addresses for the member area) remains unaffected by this.
Right of revocation: You have the possibility to revoke your consent to data processing with effect for the future at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
Further data protection information: For more details, please refer to the data security notes of rapidmail at: https://www.rapidmail.de/datensicherheit. For more information about the analysis functions of rapidmail, please refer to the following link: https://www.rapidmail.de/wissen-und-hilfe.

10. Our Contact Information
If you have questions or concerns about the processing of your personal data, please contact us:
Rauch Fruchtsäfte GmbH & Co OG, A-6830 Rankweil, Langgasse 1
Phone: +43 (0)5522 401-0; Fax: +43 (0)5522 401-3; Email: dataprotection@rauch.cc
Last updated on February 28, 2025.